Margaret Howell has been at the forefront of British fashion since founding her eponymous label at her kitchen table in 1972. Focused on cut, fabric and detail, Howell exemplifies unpretentious British design; the style and quality of her clothing means that it is made to last. In a new retrospective, Howell’s oeuvre is showcased in a series of 40 photographs taken by renowned photographer Alasdair McLellan over a 13-year period. Shot in the British countryside, the photographs are a testament to Howell’s rational romanticization of Britain and the collaborative relationship of designer and photographer. The exhibition Alasdair McLellan for Margaret Howell is on display until March 19th. Margaret Howell 34 Wigmore Street W1U 2RS London United Kingdom TwitterFacebookPinterest The exhibition Alasdair McLellan for Margaret Howell is on display until March 19th. Margaret Howell 34 Wigmore Street W1U 2RS London United Kingdom Related Stories Fashion Issue 19 Nick Wakeman Creating a menswear-inspired line for women, Nick Wakeman welcomes the challenges arising from forging new aesthetic territories. Fashion Issue 19 Camille Tanoh Camille Tanoh found his niche working for Pierre Hardy and Paul Smith. Now he’s blazing a path for the next generation of French designers. Fashion Issue 19 The Heat of the Moment Wide eyes, tense muscles, goose-bumped skin and sweat-dotted brows. Fashion Issue 19 On Courage The English word “courage” comes from the Latin term “cor,” meaning “heart", yet we often assign this virtue to acts of mere physical fortitude. Fashion Issue 19 This Tall to Ride Amusement parks offer us a taste of danger as sweet as cotton candy. Fashion Issue 19 Keeping Tempo: Henrik Vibskov From creating outlandish fashion shows to drumming in several bands, Henrik Vibskov keeps things unpredictable with his freestyle approach.