Mattiussi donates all profits from the sale of AMI's red beanie hat to French organization Sidaction, which raises awareness and funds for those living with HIV or AIDS. They say you cannot choose your family, but you can choose your friends. Alexandre Mattiussi would like you to choose him—or rather his label AMI, a contraction of his initials and the last letter of his name (it means “friend” in French). The 39-year-old designer, an alum of Dior, Givenchy and Marc Jacobs, launched his first menswear collection in January 2011¹ with the promise of making fashion more approachable, and has since become a global player with stores in Paris, This story is from Kinfolk Issue Thirty-Five Buy Now Related Stories Fashion Issue 49 Urban Doom A saturnine mélange of subversive styles. Design Issue 49 At Work With: Muller Van Severen How a home renovation birthed one of Europe’s most distinguished design duos. Fashion Films Issue 47 Farida Khelfa France’s fashion muse. Fashion Issue 47 Between Us The world looks brighter among old friends. Fashion Issue 47 Veneda Carter An interview with a superstar stylist. Design Fashion Issue 47 Jean Touitou The A.P.C. founder on the demands of hype and craft.