Mattiussi donates all profits from the sale of AMI's red beanie hat to French organization Sidaction, which raises awareness and funds for those living with HIV or AIDS. They say you cannot choose your family, but you can choose your friends. Alexandre Mattiussi would like you to choose him—or rather his label AMI, a contraction of his initials and the last letter of his name (it means “friend” in French). The 39-year-old designer, an alum of Dior, Givenchy and Marc Jacobs, launched his first menswear collection in January 2011¹ with the promise of making fashion more approachable, and has since become a global player with stores in Paris, This story is from Kinfolk Issue Thirty-Five Buy Now Related Stories Design Fashion Issue 45 Lisa Yamai Snow Peak's president wants you to get out more. Fashion Issue 45 Bianca Saunders The future (of menswear) is female. Design Issue 45 Mac Collins Four questions for an emerging designer. Design Issue 45 Last Night What did jewelry designer Sophie Bille Brahe do with her evening? Fashion Issue 44 Under the Sun Far niente, on the faraway island of Alicudi. Design Interiors Issue 44 Giancarlo Valle At work with Giancarlo Valle.
