Mattiussi donates all profits from the sale of AMI's red beanie hat to French organization Sidaction, which raises awareness and funds for those living with HIV or AIDS. They say you cannot choose your family, but you can choose your friends. Alexandre Mattiussi would like you to choose him—or rather his label AMI, a contraction of his initials and the last letter of his name (it means “friend” in French). The 39-year-old designer, an alum of Dior, Givenchy and Marc Jacobs, launched his first menswear collection in January 2011¹ with the promise of making fashion more approachable, and has since become a global player with stores in Paris, This story is from Kinfolk Issue Thirty-Five Buy Now Related Stories Fashion Issue 42 Off Grid Pack a bag. Pitch a tent. Find a slice of nature to call your own. Design Issue 42 Studio Tour: Fernando Caruncho Gardens sit between the natural and the artificial. George Upton meets the man mediating between the two. Design Issue 42 Hella Jongerius The industrial designer on style at every scale. Fashion Issue 42 Rawdah Mohamed Fashion's new gatekeeper invites everyone inside. Design Fashion Issue 41 Nikolaj Hansson An introduction to courtside cool. Fashion Issue 40 Fractured Frequencies Summer style catches a strange new wave.