Mattiussi donates all profits from the sale of AMI's red beanie hat to French organization Sidaction, which raises awareness and funds for those living with HIV or AIDS. They say you cannot choose your family, but you can choose your friends. Alexandre Mattiussi would like you to choose him—or rather his label AMI, a contraction of his initials and the last letter of his name (it means “friend” in French). The 39-year-old designer, an alum of Dior, Givenchy and Marc Jacobs, launched his first menswear collection in January 2011¹ with the promise of making fashion more approachable, and has since become a global player with stores in Paris, This story is from Kinfolk Issue Thirty-Five Buy Now Related Stories Fashion Issue 19 Nick Wakeman Creating a menswear-inspired line for women, Nick Wakeman welcomes the challenges arising from forging new aesthetic territories. Fashion Issue 19 Camille Tanoh Camille Tanoh found his niche working for Pierre Hardy and Paul Smith. Now he’s blazing a path for the next generation of French designers. Design Issue 19 David Rager David Rager, co-founder of design firm Weekends, shares his tale of LA and Paris and how he makes time for life’s little distractions. Fashion Issue 19 The Heat of the Moment Wide eyes, tense muscles, goose-bumped skin and sweat-dotted brows. Design Issue 19 A Day in the Life: Frida Escobedo With her own firm and scores of global projects in her inventive portfolio, this architect is transforming Mexico City, one artful building at a time. Fashion Issue 19 On Courage The English word “courage” comes from the Latin term “cor,” meaning “heart", yet we often assign this virtue to acts of mere physical fortitude.