"Pleather" (plastic leather) has typically been derided by the fashion industry as a cheap substitute. Rebranded as "vegan leather," however, the material has become a popular choice for ethically conscious consumers. A 2017 vegan leather puffer jacket helped Nanushka become a globally recognized brand. Amid the churning tides of fashion, designers come and go in droves, all dreaming of inspiring the way we dress. The odds caution against it. I, for one, spent years attempting to forge an existence as a jewelry designer. “Many are called,” my father would warn me in his slowest, most ominous drawl; “few are chosen.” He was discouraging. He was also frustratingly correct. What buoys the winning designers to a place in our wardrobes? Sandra Sandor, founder of the audaciously successful Budapest-based brand Nanushka, was raised on a rallying message. Her mother had launched one of the first privately operated lines of children’s clothing in Communist Hungary, defying some fairly perilous odds under a regime that discouraged such aspirations. Sandra started her own women’s clothing line in 2005—immediately after graduating from the London College of Fashion, forgoing the customary internship with an This story is from Kinfolk Issue Thirty-Seven Buy Now Related Stories Design Issue 49 At Work With: Muller Van Severen How a home renovation birthed one of Europe’s most distinguished design duos. Design Fashion Issue 49 Reid Bartelme & Harriet Jung An inquiry into costume design. Design Issue 49 Good Enough The case for plainness. Design Issue 49 Marcio Kogan On the pursuit of perfection. Design Interiors Issue 49 Mimi Shodeinde An audience with the architect. Design Issue 48 Studio Visit: Anupama Kundoo The Berlin-based architect knows what the city of the future should look like. In fact, she’s already built it.