"Pleather" (plastic leather) has typically been derided by the fashion industry as a cheap substitute. Rebranded as "vegan leather," however, the material has become a popular choice for ethically conscious consumers. A 2017 vegan leather puffer jacket helped Nanushka become a globally recognized brand. Amid the churning tides of fashion, designers come and go in droves, all dreaming of inspiring the way we dress. The odds caution against it. I, for one, spent years attempting to forge an existence as a jewelry designer. “Many are called,” my father would warn me in his slowest, most ominous drawl; “few are chosen.” He was discouraging. He was also frustratingly correct. What buoys the winning designers to a place in our wardrobes? Sandra Sandor, founder of the audaciously successful Budapest-based brand Nanushka, was raised on a rallying message. Her mother had launched one of the first privately operated lines of children’s clothing in Communist Hungary, defying some fairly perilous odds under a regime that discouraged such aspirations. Sandra started her own women’s clothing line in 2005—immediately after graduating from the London College of Fashion, forgoing the customary internship with an This story is from Kinfolk Issue Thirty-Seven Buy Now Related Stories Design Issue 19 David Rager David Rager, co-founder of design firm Weekends, shares his tale of LA and Paris and how he makes time for life’s little distractions. Design Issue 19 A Day in the Life: Frida Escobedo With her own firm and scores of global projects in her inventive portfolio, this architect is transforming Mexico City, one artful building at a time. Design Issue 19 In Anxious Anticipation The effects of adrenaline are positively pulse-pounding, but the physical whoosh we feel in our bodies actually starts in our brains. Design Issue 18 Happiness by Design Think more like designers: The strategies employed to create a perfectly proportioned bookshelf can also be used to enhance our personal well-being. Design Issue 18 Sense in Symmetry From radial swirls to mirror images, the natural world often shows that there’s beauty in balance. Design Issue 18 The Nature of Desirability The head of Harvard’s Desirability Lab examines what consumers like and why so designers can create products that hit the sweet spot.