"Pleather" (plastic leather) has typically been derided by the fashion industry as a cheap substitute. Rebranded as "vegan leather," however, the material has become a popular choice for ethically conscious consumers. A 2017 vegan leather puffer jacket helped Nanushka become a globally recognized brand. Amid the churning tides of fashion, designers come and go in droves, all dreaming of inspiring the way we dress. The odds caution against it. I, for one, spent years attempting to forge an existence as a jewelry designer. “Many are called,” my father would warn me in his slowest, most ominous drawl; “few are chosen.” He was discouraging. He was also frustratingly correct. What buoys the winning designers to a place in our wardrobes? Sandra Sandor, founder of the audaciously successful Budapest-based brand Nanushka, was raised on a rallying message. Her mother had launched one of the first privately operated lines of children’s clothing in Communist Hungary, defying some fairly perilous odds under a regime that discouraged such aspirations. Sandra started her own women’s clothing line in 2005—immediately after graduating from the London College of Fashion, forgoing the customary internship with an This story is from Kinfolk Issue Thirty-Seven Buy Now Related Stories Design Patricia Urquiola A catch-up in Seoul with Cassina’s creative director. Design Fashion Issue 45 Lisa Yamai Snow Peak's president wants you to get out more. Arts & Culture Design Issue 45 The New Craftsmen From the Outer Hebrides to central London, Catherine Lock is celebrating the crafts heritage of Great Britain. Design Issue 45 Mac Collins Four questions for an emerging designer. Design Issue 45 Last Night What did jewelry designer Sophie Bille Brahe do with her evening? Design Partnerships Sundial Sun, shadow and light—a collaboration with Marset.