Your collection is streamlined. Was that intentional?
I remember reading a book about a furniture designer who designed 27 different chairs over 35 years. I liked this idea of having a few pieces that are thoughtful from a comfort, style and function standpoint. I don’t aspire to make a million different skews. Our girl is busy so I need to help her with curation. She doesn’t need five different joggers; she needs the best jogger. It’s my job to give her exactly what she wants.
Your brand has always taken a female-focused approach, not only in your design but also your push to promote women in business. Why is this important to you?
I want to build a company that inspires other people to be their most comfortable, confident self. Our stores in LA and New York are really large footprints for a company that carries very few skews. We’ve done that to create event spaces so that we can foster community, from meditation classes in LA to an event in New York where female founders spoke to 200 women. We do these incredible events where the heart and mission behind what we do feels like it’s translating. That’s something I always dreamed would happen, and I’m really starting to feel it now.
This post is produced in partnership with Lunya.