America in the 1960s was a wild place for lifestyle ideas. People demanded convenience above all else, achievable via newfangled modern technologies: Salad could be made in advance and kept fresh—sort of—by adding Jell-O. Playing fields didn’t need to be watered if they were made of plastic ChemGrass (now known as AstroTurf). Best of all, the banality of wearing the same well-made, long-lasting garments year after year could be history with the decade’s most bizarre forgotten bad idea: disposable paper This story is from Kinfolk Issue Thirty-Five Buy Now Related Stories Design Issue 50 Frama The creative company where community is more than just a mood board. Arts & Culture Design Kunio Maekawa A new exhibition at Kinfolk’s Case Study Room in Tokyo. Design Partnerships Through a Glass Lightly An experiment in transparency, in partnership with Marset. Design Issue 49 At Work With: Muller Van Severen How a home renovation birthed one of Europe’s most distinguished design duos. Design Fashion Issue 49 Reid Bartelme & Harriet Jung An inquiry into costume design. Design Issue 49 Good Enough The case for plainness.