America in the 1960s was a wild place for lifestyle ideas. People demanded convenience above all else, achievable via newfangled modern technologies: Salad could be made in advance and kept fresh—sort of—by adding Jell-O. Playing fields didn’t need to be watered if they were made of plastic ChemGrass (now known as AstroTurf). Best of all, the banality of wearing the same well-made, long-lasting garments year after year could be history with the decade’s most bizarre forgotten bad idea: disposable paper This story is from Kinfolk Issue Thirty-Five Buy Now Related Stories Design Issue 19 David Rager David Rager, co-founder of design firm Weekends, shares his tale of LA and Paris and how he makes time for life’s little distractions. Design Issue 19 A Day in the Life: Frida Escobedo With her own firm and scores of global projects in her inventive portfolio, this architect is transforming Mexico City, one artful building at a time. Design Issue 19 In Anxious Anticipation The effects of adrenaline are positively pulse-pounding, but the physical whoosh we feel in our bodies actually starts in our brains. Design Issue 18 Happiness by Design Think more like designers: The strategies employed to create a perfectly proportioned bookshelf can also be used to enhance our personal well-being. Design Issue 18 Sense in Symmetry From radial swirls to mirror images, the natural world often shows that there’s beauty in balance. Design Issue 18 The Nature of Desirability The head of Harvard’s Desirability Lab examines what consumers like and why so designers can create products that hit the sweet spot.