What if you learned that a completely frivolous celebration you had planned could result in bodily injury, a massive explosion, a devastating fire or even death? Now add to it the fact that the guest of honor would be pregnant. Would you still host it? Based on the growing popularity of gender-reveal parties over the last decade, the answer for many is a resounding yes. It all started innocently en-ough. In 2008, pregnant blogger Jenna Myers Karvunidis gathered her family to cut a cake: The pink-hued contents announced to all (Myers Karvunidis included) that her first baby was a girl. The Bump picked up the story, and a hot new trend was born—as well as her daughter Bianca. This story is from Kinfolk Issue Thirty-Eight Buy Now Related Stories Arts & Culture Issue 44 Bad Idea: Context Collapse Why misunderstandings multiply online. Arts & Culture Issue 43 Bad Idea: P-Hacking What happens when researchers go fishing. Arts & Culture Issue 42 Bad Idea: Year Wraps An algorithmic celebration of your most depressing digital data. Arts & Culture Issue 41 Bad Idea: Stereo Type The omnipresent embarrassment of “exotic” type. Arts & Culture Issue 38 Abby Stein Unorthodox author Deborah Feldman meets Rabbi Abby Stein. Arts & Culture Issue 37 Bad Idea: Lawns A green and pleasant death knell for diversity.