Vincent Connare, the creator of Comic Sans, has long defended what is widely considered the world’s worst font. People who dismiss the childish font “don’t know anything about design,” he told Dezeen in 2014. There has been no such vocal defense of so called “ethnic typefaces, ” those which appropriate the aesthetic flourishes of foreign scripts to suggest that a brand has exotic origins. Yet they continue to be part of the visual noise of Western countries, screaming out from food labels, restaurant menus and posters. To anyone familiar with the alphabet being aped, they are about as authentic as the British tourist who wishes his companions bone apple tea prior to eating. This story is from Kinfolk Issue Forty-One Buy Now Related Stories Arts & Culture Issue 42 Bad Idea: Year Wraps An algorithmic celebration of your most depressing digital data. Arts & Culture Issue 38 Bad Idea: Gender Reveals It’s time to burst the (pink or blue) bubble of this trend. Arts & Culture Issue 37 Bad Idea: Lawns A green and pleasant death knell for diversity. Arts & Culture Issue 42 Anna Wiener Anna Wiener was on the path to Silicon Valley success. Then she pivoted. Allyssia Alleyne charts the making of a tech-skeptic. Arts & Culture Issue 42 Influencers Anonymous Instagram content creators answer a short survey about the influencer industry. Arts & Culture Issue 42 Crazy Busy There’s no rest for the aspirational.