• No products in the basket.
cart chevron-down close-disc
  • Arts & Culture
  • Issue 41

Bad Idea:

The omnipresent embarrassment of “exotic” type. Words by Debika Ray. Photograph by Stephanie Gonot.

Vincent Connare, the creator of Comic Sans, has long defended what is widely considered the world’s worst font. People who dismiss the childish font “don’t know anything about design,” he told Dezeen in 2014. 

There has been no such vocal defense of so called “ethnic typefaces, ” those which appropriate the aesthetic flourishes of foreign scripts to suggest that a brand has exotic origins. Yet they continue to be part of the visual noise of Western countries, screaming out from food labels, restaurant menus and posters. To anyone familiar with the alphabet being aped, they are about as authentic as the British tourist who wishes his companions bone apple tea prior to eating. 


This story is from Kinfolk Issue Forty-One

Buy Now

This story appears in a print issue of Kinfolk. You’re welcome to read this story for free or subscribe to enjoy unlimited access.


Kinfolk.com uses cookies to personalize and deliver appropriate content, analyze website traffic and display advertising. Visit our cookie policy to learn more. By clicking "Accept" you agree to our terms and may continue to use Kinfolk.com.