Blame Spotify. If you are one of its 355 million users, then you will likely know about the end-of-year “Wrapped” roundup. Each December, a jaunty video tells you which songs and artists you listened to most in the preceding 12 months. There’s no hiding from the data. In your mind, you were listening to trap and experimental techno. In reality, you were listening to adult standards and help-me-sleep whale sounds. Still, if you want to advertise to the world that This story is from Kinfolk Issue Forty-Two Buy Now Related Stories Arts & Culture Issue 45 Bad Idea: Paper Straws On the straw man of sustainability. Arts & Culture Issue 44 Bad Idea: Context Collapse Why misunderstandings multiply online. Arts & Culture Issue 43 Bad Idea: P-Hacking What happens when researchers go fishing. Arts & Culture Issue 41 Bad Idea: Stereo Type The omnipresent embarrassment of “exotic” type. Arts & Culture Issue 38 Bad Idea: Gender Reveals It’s time to burst the (pink or blue) bubble of this trend. Arts & Culture Issue 37 Bad Idea: Lawns A green and pleasant death knell for diversity.