Sometimes we flag the obviousness of what we’re about to say to avoid seeming condescending or clueless. In January 2021, facing criticism over the COVID-19 vaccine rollout, Dr. Anthony Fauci said in an interview on the Today show, “Obviously, we have to do better than that.” He stated that he was stating the obvious—because not doing so would make him appear out of touch with public opinion. Sometimes, though, using the codicil “obvious” is meant to shame the listener: You haven’t read the memo, you are deficient in common sense. Indeed, the shame attached to missing the obvious—or to stating what is obvious while under the impression that it is not—runs deep. Nothing is worse than offering a brilliant suggestion, only to realize that many heads have already nodded it into action: The point has already been made, the proposal is in place. At such times, This story is from Kinfolk Issue Forty-Five Buy Now Related Stories Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium. Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables. Arts & Culture Design Issue 51 How to Make a Chair And do it on a tiny budget. Arts & Culture Issue 51 Odd Jobs The comedian with strong opinions about your home décor. Arts & Culture Issue 51 Tall Order The hidden depths of height. Arts & Culture Films Issue 51 Vicky Krieps An interview with the actor.
Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables.
