Sometimes we flag the obviousness of what we’re about to say to avoid seeming condescending or clueless. In January 2021, facing criticism over the COVID-19 vaccine rollout, Dr. Anthony Fauci said in an interview on the Today show, “Obviously, we have to do better than that.” He stated that he was stating the obvious—because not doing so would make him appear out of touch with public opinion. Sometimes, though, using the codicil “obvious” is meant to shame the listener: You haven’t read the memo, you are deficient in common sense. Indeed, the shame attached to missing the obvious—or to stating what is obvious while under the impression that it is not—runs deep. Nothing is worse than offering a brilliant suggestion, only to realize that many heads have already nodded it into action: The point has already been made, the proposal is in place. At such times, This story is from Kinfolk Issue Forty-Five Buy Now Related Stories Arts & Culture Issue 49 Karin Mamma Andersson Inside the moody, mysterious world of Sweden’s preeminent painter. Arts & Culture Issue 49 Jenny Odell The acclaimed author in search of lost time. Arts & Culture Issue 49 Amalie Smith The Danish arts writer finding clarity between the lines. Arts & Culture Issue 49 Ryan Heffington Meet the man bringing choreography, community and queer joy to the desert. Arts & Culture Issue 49 Nell Wulfhart Advice from a decision coach. Arts & Culture Fashion Issue 49 A World of Difference A fun lesson in cultural faux pas.
Arts & Culture Issue 49 Karin Mamma Andersson Inside the moody, mysterious world of Sweden’s preeminent painter.
Arts & Culture Issue 49 Ryan Heffington Meet the man bringing choreography, community and queer joy to the desert.
