There is a style of language that is increasingly common on social media. Most often it takes the form of an extended caption disclosing some personal experience or asking banal questions that invite others to respond: Who else hates Mondays? What are you grateful for today? What’s on your obsession list at the moment? Because this style of caption invites likes and replies, it presumes an audience is present, but it’s not always clear who the intended audience is—particularly when This story is from Kinfolk Issue Forty-One Buy Now Related Stories Arts & Culture Issue 43 Follow Me! Who are the influencer-activists really helping? Arts & Culture Films Issue 40 Fan Bingbing The woman who changed the face of China. Arts & Culture Narcissism, Social Media and Power Does social media usage lead to an increase in narcissism? What happens when we empower the people who get the most likes and retweets? Arts & Culture Issue 20 Neither Here Nor There When we embark on journeys with translator apps and spaghetti piles of charger cords, where is it that we really go? Arts & Culture Issue 45 Yoga with Adriene The internet’s best friend is—finally—finding her own flow. Arts & Culture Garden Issue 45 Piet Oudolf The Dutch designer bringing life—and death—to traditional gardens.