The stats keep telling us we’re more alienated than ever. But online, we know, new spaces are always springing up to fill the void left by in-person connection. Increasingly, there’s a company at the center of them, building up and cashing in on their so-called “brand community.” Millennials want to feel “welcomed and included, and a part of something, ” Henry Davis, former president and CFO of beauty unicorn Glossier, said in 2018. “The brands of the future recognize that This story is from Kinfolk Issue Forty-Six Buy Now Related Stories Arts & Culture Issue 50 Close Knit Meet the weavers keeping traditional Egyptian tapestry-making alive. Arts & Culture Issue 50 The Old Gays Inside a Californian TikTok “content house” of a very different stripe. Arts & Culture Issue 50 New Roots The Palestinian agriculture collective sowing seeds of community. Arts & Culture Issue 50 Free Wheelers On the road with London’s Velociposse Cycling Club. Arts & Culture Issue 50 Annie Rauwerda What the depths of Wikipedia can teach us all about community. Arts & Culture Issue 50 Keeping Up Appearances “The question arises: Can you ever really manufacture community?”
Arts & Culture Issue 50 Close Knit Meet the weavers keeping traditional Egyptian tapestry-making alive.
Arts & Culture Issue 50 The Old Gays Inside a Californian TikTok “content house” of a very different stripe.
Arts & Culture Issue 50 Annie Rauwerda What the depths of Wikipedia can teach us all about community.
Arts & Culture Issue 50 Keeping Up Appearances “The question arises: Can you ever really manufacture community?”
