Fighting fear is a lucrative industry. The US personal development market is projected to be worth over $13 billion by 2022, and niche organizations focusing on fearless living and courage coaching have cropped up within it. “Master fear,” these gurus advise. “Re-wire your fear-based habits!” But is the mastery of fear a worthwhile goal? Fear is a survival mechanism—a protection against the threat of physical violence, but also an internal GPS guiding us away from people and things that don’t serve us and reminding us to live life to its fullest.1 So a healthy dose of fear can actually do a world of good. This story is from Kinfolk Issue Forty Buy Now Related Stories Arts & Culture Issue 39 Correction Teenagers aren't lazy, they're exhausted. Arts & Culture Issue 38 Correction Don’t be fooled by spurious data. Arts & Culture Issue 37 Correction On the shaky science behind Stockholm syndrome. Arts & Culture Issue 35 Correction Why catchy health guidelines require careful examination. Arts & Culture Issue 43 Paapa Essiedu The British stage star steps onto a new platform. Arts & Culture Issue 43 Amia Srinivasan Amia Srinivasan on the philosophy of sex.