Fighting fear is a lucrative industry. The US personal development market is projected to be worth over $13 billion by 2022, and niche organizations focusing on fearless living and courage coaching have cropped up within it. “Master fear,” these gurus advise. “Re-wire your fear-based habits!” But is the mastery of fear a worthwhile goal? Fear is a survival mechanism—a protection against the threat of physical violence, but also an internal GPS guiding us away from people and things that don’t serve us and reminding us to live life to its fullest.1 So a healthy dose of fear can actually do a world of good. This story is from Kinfolk Issue Forty Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story. Arts & Culture Issue 19 Like Clockwork In this new column about time, we learn how slipping off our watches makes us feel like deadline-damning renegades. Fashion Issue 19 On Courage The English word “courage” comes from the Latin term “cor,” meaning “heart", yet we often assign this virtue to acts of mere physical fortitude. Arts & Culture Music Issue 19 On a Grander Scale Malaysian singer-songwriter Yuna now may live on the opposite side of the globe, but she’s determined to evolve while staying true to her roots.