• No products in the basket.
cart chevron-down close-disc
:

Easy
Peasy

The appeal of simple answers.
Words by Stephanie d'Arc Taylor. Photograph by Marcus Schäfer.

  • Arts & Culture
  • Issue 44

The appeal of simple answers.
Words by Stephanie d'Arc Taylor. Photograph by Marcus Schäfer.

What if I told you that the biggest problems in your life each had an easy solution? That posing for 20 seconds like a superhero before a big job interview would bag you the role, or that sleeping longer was actually a path to maximum productivity?1 What if it were that simple?

These questions, and purported answers, are the basis of what journalist Jesse Singal refers to as “Primeworld”—the land of seemingly quick fixes. He critiques this TED Talk–inspired concept that people’s behavior is driven, and alterable, by subtle forces. For example, psychologists have found that holding a warm beverage makes people more likely to behave warmly toward others. The logic metastasizes from there: With a nice cup of hot cocoa warming us up, who would remember what the latest international

K44_Cover_Booktrade_gray

This story is from Kinfolk Issue Forty-Four

Buy Now

This story appears in a print issue of Kinfolk. You’re welcome to read this story for free or subscribe to enjoy unlimited access.

Subscribe

Kinfolk.com uses cookies to personalize and deliver appropriate content, analyze website traffic and display advertising. Visit our cookie policy to learn more. By clicking "Accept" you agree to our terms and may continue to use Kinfolk.com.