What if I told you that the biggest problems in your life each had an easy solution? That posing for 20 seconds like a superhero before a big job interview would bag you the role, or that sleeping longer was actually a path to maximum productivity?1 What if it were that simple? These questions, and purported answers, are the basis of what journalist Jesse Singal refers to as “Primeworld”—the land of seemingly quick fixes. He critiques this TED Talk–inspired concept that people’s behavior is driven, and alterable, by subtle forces. For example, psychologists have found that holding a warm beverage makes people more likely to behave warmly toward others. The logic metastasizes from there: With a nice cup of hot cocoa warming us up, who would remember what the latest international This story is from Kinfolk Issue Forty-Four Buy Now Related Stories Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium. Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables. Arts & Culture Design Issue 51 How to Make a Chair And do it on a tiny budget. Arts & Culture Issue 51 Odd Jobs The comedian with strong opinions about your home décor. Arts & Culture Issue 51 Tall Order The hidden depths of height. Arts & Culture Films Issue 51 Vicky Krieps An interview with the actor.