What if I told you that the biggest problems in your life each had an easy solution? That posing for 20 seconds like a superhero before a big job interview would bag you the role, or that sleeping longer was actually a path to maximum productivity?1 What if it were that simple? These questions, and purported answers, are the basis of what journalist Jesse Singal refers to as “Primeworld”—the land of seemingly quick fixes. He critiques this TED Talk–inspired concept that people’s behavior is driven, and alterable, by subtle forces. For example, psychologists have found that holding a warm beverage makes people more likely to behave warmly toward others. The logic metastasizes from there: With a nice cup of hot cocoa warming us up, who would remember what the latest international This story is from Kinfolk Issue Forty-Four Buy Now Related Stories Arts & Culture Issue 44 Hannah Traore The art world's next big thing is a gallerist. Arts & Culture Issue 44 The False Mirror Compositions inspired by the iconic clouds—and surrealist sensibilities—of René Magritte. Arts & Culture Issue 44 Boaz Nechemia Meet Jerusalem’s favorite weatherman. Arts & Culture Issue 44 Fredi Otto One scientist's mission to prove the link between extreme weather and climate change. Arts & Culture Issue 44 Ghostlore Four questions about supernatural studies. Arts & Culture Issue 44 Word: Anecdata Fact, meet fiction.