What if I told you that the biggest problems in your life each had an easy solution? That posing for 20 seconds like a superhero before a big job interview would bag you the role, or that sleeping longer was actually a path to maximum productivity?1 What if it were that simple? These questions, and purported answers, are the basis of what journalist Jesse Singal refers to as “Primeworld”—the land of seemingly quick fixes. He critiques this TED Talk–inspired concept that people’s behavior is driven, and alterable, by subtle forces. For example, psychologists have found that holding a warm beverage makes people more likely to behave warmly toward others. The logic metastasizes from there: With a nice cup of hot cocoa warming us up, who would remember what the latest international This story is from Kinfolk Issue Forty-Four Buy Now Related Stories Arts & Culture Issue 45 Yoga with Adriene The internet’s best friend is—finally—finding her own flow. Arts & Culture Garden Issue 45 Piet Oudolf The Dutch designer bringing life—and death—to traditional gardens. Arts & Culture Issue 45 Thomas MacDonell The conservationist transforming the Highlands. Arts & Culture Design Issue 45 The New Craftsmen From the Outer Hebrides to central London, Catherine Lock is celebrating the crafts heritage of Great Britain. Arts & Culture Music Issue 45 Gerard & Kelly On dance, domesticity and the giants of modernism. Arts & Culture Issue 45 Hang in There How to make the best of a bad job.