One aspect of the Yucatán Peninsula that the duo particularly welcomes is the region’s natural tropical scents. So much so that each Coqui Coqui hotel has a personalized fragrance thanks to the couple’s perfumeria. There’s dewy coconut inspired by Tulum’s beaches, lime and mint to reflect Coba’s lush gardens, and a strong scent of Rosa Secas to reflect the town of Valladolid.
The perfumery is what Francesca refers to as the soul of the business. “It’s the true essence of the hotel,” she says. “Nicolas loves perfumes, and goes out in the jungle, exploring the flora everywhere we go.” The scents are meant to be transporting, urging the wearer to escape to a more relaxed and simpler way of life while at the hotels. “Our clients can feel everything that we put into our hotel and perfumery. They can sense that it’s all made with passion,” says Francesca. “We set out with love as a driving force, and we’ve learned that people understand it.”
This story appeared in The Kinfolk Entrepreneur in 2017.
