Fusion Businesses

We live in an era when we’re expected to diversify rather than do one thing and do it well. Gone are the days of being able to luxuriate in focusing our efforts on a single skill, instead replaced by the assumption that in a diversified world, everyone should wear multiple hats (and update your company’s social media feeds, too).

This has led to a smattering of all types of double dippers, such as the designer/directors, singer-songwriters, the actor/waiters and the masseuse/comedian/musician/dog-walker/mortgage brokers. Sometimes affectionately known as “slashies” due to their use of non-committal punctuation marks to define their careers, these people have recently extended their professional ambivalence to the public sector in the form of brick-and-mortar shop fronts.