Deciding which charities to support is a heavy responsibility. Who among us is really qualified to compare the moral worthiness of old people and children, trees and animals, cancer patients and diabetics, Indians and Haitians? Should the question of who is deserving be based on our personal preferences and prejudices alone? A movement called “effective altruism” is an increasingly popular solution to this quandary. We’re all familiar with utilitarianism—Jeremy Bentham’s notion that we should make decisions that result in the greatest good for the greatest number. Effective altruism, based on the ideas of philosopher Peter Singer, says we should apply a similar logic to philanthropy, allocating our money, time and other resources in a way that will measurably do the most good. The UK-based Centre for Effective Altruism suggests we This story is from Kinfolk Issue Thirty-Two Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story. Arts & Culture Issue 19 Like Clockwork In this new column about time, we learn how slipping off our watches makes us feel like deadline-damning renegades. Arts & Culture Music Issue 19 On a Grander Scale Malaysian singer-songwriter Yuna now may live on the opposite side of the globe, but she’s determined to evolve while staying true to her roots. Arts & Culture Issue 19 Neighborhood: Fire Stations The firefighting profession has evolved over time from Ancient Rome’s rudimentary bucket brigades to today’s sleek life-saving departments.