Josephine Akvama Hoffmeyer is an equal opportunity designer. “There’s no such thing as an ugly color, a bad color or a beautiful color. And I don’t have a favorite color, ” says the creative director of File Under Pop, the Copenhagen-based design studio she founded in 2015. Its name is a nod to Hoffmeyer’s past: A former professional singer, she once performed backing vocals for Joe Cocker and Rick Astley. Equally fitting, the 64 colors in File Under Pop’s paint This story is from Kinfolk Issue Thirty-Four Buy Now Related Stories Fashion Issue 19 Nick Wakeman Creating a menswear-inspired line for women, Nick Wakeman welcomes the challenges arising from forging new aesthetic territories. Design Issue 19 David Rager David Rager, co-founder of design firm Weekends, shares his tale of LA and Paris and how he makes time for life’s little distractions. Design Issue 19 A Day in the Life: Frida Escobedo With her own firm and scores of global projects in her inventive portfolio, this architect is transforming Mexico City, one artful building at a time. Design Issue 19 In Anxious Anticipation The effects of adrenaline are positively pulse-pounding, but the physical whoosh we feel in our bodies actually starts in our brains. Design Issue 18 Happiness by Design Think more like designers: The strategies employed to create a perfectly proportioned bookshelf can also be used to enhance our personal well-being. Design Issue 18 Sense in Symmetry From radial swirls to mirror images, the natural world often shows that there’s beauty in balance.