Josephine Akvama Hoffmeyer is an equal opportunity designer. “There’s no such thing as an ugly color, a bad color or a beautiful color. And I don’t have a favorite color, ” says the creative director of File Under Pop, the Copenhagen-based design studio she founded in 2015. Its name is a nod to Hoffmeyer’s past: A former professional singer, she once performed backing vocals for Joe Cocker and Rick Astley. Equally fitting, the 64 colors in File Under Pop’s paint This story is from Kinfolk Issue Thirty-Four Buy Now Related Stories Design Issue 51 John Pawson From the king of minimalism: “I find the essential and get the design down to a point where you can’t add or subtract from it.” Design Interiors Issue 51 Axel Vervoordt Inside the world of Axel Vervoordt. Design Issue 51 Inga Sempé “Minimalism is boring as hell, and on top of that, it’s preachy.” Design Issue 51 Halleroed Meet the giants of Swedish retail design. Design Issue 51 Andrew Trotter The architect and designer on renewing traditional architecture. Design Issue 51 Kim Lenschow The architect who wants to show you how your house works.
Design Issue 51 John Pawson From the king of minimalism: “I find the essential and get the design down to a point where you can’t add or subtract from it.”
