When Lisa Yamai was small, she was swept away by a river on three separate occasions. “I almost died each time, but there was always an ‘outdoor person’ that saved me,” she says. Yamai, who is the third-generation president of the Japanese camping and outdoor brand Snow Peak, refers to “outdoor people” a lot during our conversation. They’re capable people, people who like camping, who know things about nature and how to cooperate with the land. They’re the sort of people she grew up with. This story is from Kinfolk Issue Forty-Five Buy Now Related Stories Design Fashion Issue 47 Jean Touitou The A.P.C. founder on the demands of hype and craft. Fashion Issue 46 Charles de Vilmorin Wild. Weird. Wearable: Meet the couture protégé challenging the norms of French fashion. Design Fashion Issue 46 Last Night What did designer Franck Gauthé do with his evening? Fashion Issue 45 Wildest Dream The case for camouflage. Fashion Issue 45 Bianca Saunders The future (of menswear) is female. Design Issue 45 Mac Collins Four questions for an emerging designer.