In the 1970s, Korean cult leader Sun Myung Moon coined a term for the attitude assumed by “Moonies”—members of his crackpot Christianity spin-off, the Unification Church. “What face could better represent love than a smiling face? This is why we talk about love bomb; Moonies have that kind of happy problem,” he said. Beneath the attentive smile, however, lurked a sinister reality. After Moonies had identified a potential recruit, their love bombing—a technique of emotional manipulation in which a person is bombarded with flattering attention—began. One former recruit testified that he had only agreed to go along to his first meeting because he thought the women who suggested it were flirting with him. Two years later, he had become so deeply indoctrinated that his family hired defected former members to “deprogram” him. This story is from Kinfolk Issue Thirty-Four Buy Now Related Stories Arts & Culture Issue 45 Yoga with Adriene The internet’s best friend is—finally—finding her own flow. Arts & Culture Garden Issue 45 Piet Oudolf The Dutch designer bringing life—and death—to traditional gardens. Arts & Culture Issue 45 Thomas MacDonell The conservationist transforming the Highlands. Arts & Culture Design Issue 45 The New Craftsmen From the Outer Hebrides to central London, Catherine Lock is celebrating the crafts heritage of Great Britain. Arts & Culture Music Issue 45 Gerard & Kelly On dance, domesticity and the giants of modernism. Arts & Culture Issue 45 Hang in There How to make the best of a bad job.