In the 1970s, Korean cult leader Sun Myung Moon coined a term for the attitude assumed by “Moonies”—members of his crackpot Christianity spin-off, the Unification Church. “What face could better represent love than a smiling face? This is why we talk about love bomb; Moonies have that kind of happy problem,” he said. Beneath the attentive smile, however, lurked a sinister reality. After Moonies had identified a potential recruit, their love bombing—a technique of emotional manipulation in which a person is bombarded with flattering attention—began. One former recruit testified that he had only agreed to go along to his first meeting because he thought the women who suggested it were flirting with him. Two years later, he had become so deeply indoctrinated that his family hired defected former members to “deprogram” him. This story is from Kinfolk Issue Thirty-Four Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story. Arts & Culture Issue 19 Like Clockwork In this new column about time, we learn how slipping off our watches makes us feel like deadline-damning renegades. Arts & Culture Music Issue 19 On a Grander Scale Malaysian singer-songwriter Yuna now may live on the opposite side of the globe, but she’s determined to evolve while staying true to her roots. Arts & Culture Issue 19 Neighborhood: Fire Stations The firefighting profession has evolved over time from Ancient Rome’s rudimentary bucket brigades to today’s sleek life-saving departments.