Mari, pictured here wearing a top by Jacquemus, hopes to eventually grow her business to a size that would allow her to donate a percentage of her profits to women’s rights organizations. Brazilian designer Mari Giudicelli was a regular face on New York’s fashion circuit long before she launched her eponymous line of women’s shoes. As a muse for cult fashion designers Maryam Nassir Zadeh, Eckhaus Latta and Ulla Johnson, she seemed more like a friend who was casually hanging around trying on clothes than a traditional model. The mules and loafers she now designs for her shoe line have the same understated appeal. But behind the scenes, Mari is hardworking, practical This story is from Kinfolk Issue Twenty-Four Buy Now Related Stories Fashion Issue 50 Capsule Wardrobes “At its most noble, it should make every purchase a special occasion.” Fashion Issue 50 What Are You Working On? David Koma’s current workload. Fashion Issue 50 Received Wisdom Marimekko’s creative director, Rebekka Bay, on leadership and finding the right work-life balance. Fashion Issue 49 Urban Doom A saturnine mélange of subversive styles. Fashion Films Issue 47 Farida Khelfa France’s fashion muse. Fashion Issue 47 Between Us The world looks brighter among old friends.