If Oscar Wilde were still around today, he would have something perfectly scathing to say about memes. But while the viral images that clog our feeds may be considered the lowest form of culture, they aren’t totally dissimilar from Wilde’s own aphorisms. Both thrive on wit and concision, while revealing truths we’re loathe to admit. Over the past decade, academics have been taking the world of memes more seriously via the study of digital folklore. The practice takes an anthropologist’s This story is from Kinfolk Issue Thirty-Eight Buy Now Related Stories Arts & Culture Issue 43 Signal Boost How status anxiety drives culture. Arts & Culture Issue 36 Designated Drudgery How to take a load off. Arts & Culture Issue 30 Knowing Me, Knowing You Think twice before seeking out your doppelgänger. Arts & Culture Issue 29 Mime Culture On lip-syncing and the allure of mouthing along. Arts & Culture Issue 26 Everything and Nothing It was Isaac Newton who suggested that black was not a color. History suggests otherwise. Arts & Culture Issue 24 Word: Desenrascanço Forget hygge: Uncertain times call for problem-solving the Portuguese way.