Mona Omar is a Copenhagen-based art director just starting her career. She began contributing creative direction to the lookbooks for Baserange—a Danish line of sustainably made undergarments and leisurewear basics—after an unexpected encounter with the label’s founder. Over several seasons, she has helped articulate the brand’s progressive aesthetic, which celebrates female comfort and body diversity. Omar, actively inspired by her parents’ East African roots and their quest to improve the world, aims to influence new norms of representation. To start, tell me a bit about your background. I grew up in the suburbs of Copenhagen, in a family of modern-day rebels. My parents came to Denmark as refugees from Somalia in the ’80s when they were young adults. My father worked for the NGO Save the Children, and my mother is a teacher and the founder of an organization that combats female genital mutilation. As a child, I always wanted to have a “save-the-world’’ kind of This story is from Kinfolk Issue Twenty-Six Buy Now Related Stories Fashion Issue 46 Home Free The upside of downtime on a slow Sunday afternoon. Fashion Issue 46 Charles de Vilmorin Wild. Weird. Wearable: Meet the couture protégé challenging the norms of French fashion. Arts & Culture Fashion Issue 46 Emanuele Coccia An interview with fashion’s favorite philosopher. Fashion Issue 44 Under the Sun Far niente, on the faraway island of Alicudi. Design Fashion Issue 44 Michelle Elie An audience with an audacious dresser. Fashion Films Issue 44 Wardrobe Malfunction Why does the fashion in films so often disappoint?
Fashion Issue 46 Charles de Vilmorin Wild. Weird. Wearable: Meet the couture protégé challenging the norms of French fashion.