On social media, everyone is an artist. Or at least it can seem that way as we scroll through an endless stream of charming snapshots of writing desks, sketchbooks and moodboards. The artistic process, regardless of what it might or might not produce, is a lifestyle statement. You might be wondering where the fruit of all this beautifully documented labor is. No need: The focus here is on the process itself. There has always been something alluring about the mystery of creativity. That’s understandable; a great work of art is mystifying, and it’s natural to be curious about the steps taken to create it. But while many of us may dream of making art, what platforms like Instagram have done is shift the focus from the art itself to the creative process, as a product to be marketed and profited from. This story is from Kinfolk Issue Thirty-Seven Buy Now Related Stories Arts & Culture Issue 35 In Season Why flower power is perennial in the spring. Arts & Culture Fashion Issue 35 Soft Strokes Fashion often looks to art for inspiration, so why not the other way round? Arts & Culture The Photographer in the Garden Gardens have provided powerful inspiration for Man Ray, Mapplethorpe and a million hobby photographers. Arts & Culture Issue 23 Weekend Agendas: Six Cities Creatives from six different cities tell the tales of their weekend adventures. Arts & Culture Issue 50 Close Knit Meet the weavers keeping traditional Egyptian tapestrymaking alive. Arts & Culture Issue 50 The Old Gays Inside a Californian TikTok “content house” of a very different stripe.