On social media, everyone is an artist. Or at least it can seem that way as we scroll through an endless stream of charming snapshots of writing desks, sketchbooks and moodboards. The artistic process, regardless of what it might or might not produce, is a lifestyle statement. You might be wondering where the fruit of all this beautifully documented labor is. No need: The focus here is on the process itself. There has always been something alluring about the mystery of creativity. That’s understandable; a great work of art is mystifying, and it’s natural to be curious about the steps taken to create it. But while many of us may dream of making art, what platforms like Instagram have done is shift the focus from the art itself to the creative process, as a product to be marketed and profited from. This story is from Kinfolk Issue Thirty-Seven Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story. Arts & Culture Issue 19 Like Clockwork In this new column about time, we learn how slipping off our watches makes us feel like deadline-damning renegades. Arts & Culture Music Issue 19 On a Grander Scale Malaysian singer-songwriter Yuna now may live on the opposite side of the globe, but she’s determined to evolve while staying true to her roots. Arts & Culture Issue 19 Neighborhood: Fire Stations The firefighting profession has evolved over time from Ancient Rome’s rudimentary bucket brigades to today’s sleek life-saving departments.