Though design firm Pentagram has offices all over the world, Natasha Jen calls their New York location home. Born and raised in Taipei where neon signs and vibrant colors abound, she says her Taiwanese upbringing brings a sense of humor and playfulness to her work. Not even Natasha Jen can quite fathom the enviable position she’s worked so hard to achieve. Born in Taipei, Taiwan, Natasha originally moved to New York to study painting, but her mother asked her to consider switching majors to something that one day might get her a “real job.” This led her toward the graphic design department on a whim, and shortly after, she landed an interning stint at legendary design firm Pentagram. After spending the next 11 This story is from Kinfolk Issue Eighteen Buy Now Related Stories Design Inside Looking Out A rewilding of interior design in the heart of Milan. Design Issue 44 An Unmovable Feast A place setting stitched for every season. Design Partnerships Together Again The return of the small gathering, in partnership with Fritz Hansen. Design Issue 42 Light Snack A luminous celebration of gelatin. Design Interiors Issue 42 Studio Tour: Fernando Caruncho Gardens sit between the natural and the artificial. George Upton meets the man mediating between the two. Design Issue 42 My Favorite Thing The garden designer, Fernando Caruncho, shares the story behind a painting of his mother.