Though design firm Pentagram has offices all over the world, Natasha Jen calls their New York location home. Born and raised in Taipei where neon signs and vibrant colors abound, she says her Taiwanese upbringing brings a sense of humor and playfulness to her work. Not even Natasha Jen can quite fathom the enviable position she’s worked so hard to achieve. Born in Taipei, Taiwan, Natasha originally moved to New York to study painting, but her mother asked her to consider switching majors to something that one day might get her a “real job.” This led her toward the graphic design department on a whim, and shortly after, she landed an interning stint at legendary design firm Pentagram. After spending the next 11 This story is from Kinfolk Issue Eighteen Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story.