Back in 2014, The Guardian asked: “Why on earth is food describing itself in the first person?” Now Kinfolk asks it again. The chatty tone, the casual ad copy—the printed equivalent of a server who sits in your booth and writes their name on your placemat—is ostensibly a rejection of corporate stoicism and a return to those mythical times when companies cared about their customers. Personification used to be the purview of poets; now it’s mandatory for lettuce to remind This story is from Kinfolk Issue Thirty-Nine Buy Now Related Stories Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium. Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables. Arts & Culture Design Issue 51 How to Make a Chair And do it on a tiny budget. Arts & Culture Issue 51 Odd Jobs The comedian with strong opinions about your home décor. Arts & Culture Issue 51 Tall Order The hidden depths of height. Arts & Culture Films Issue 51 Vicky Krieps An interview with the actor.
Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables.
