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  • Arts & Culture
  • Issue 43

One and a Million

Why we all fall for personalized prophecies. Words by Okechukwu Nzelu. Photograph by Luca Marianaccio.

Astrology is experiencing a resurgence, particularly among Gen Z: Co-star, an app which offers detailed and personalized forecasts, has been downloaded by 25% of women aged 18 to 25 in the US. The app requests information including the location and precise minute of the user’s birth, runs it through an algorithm and produces “hyper-personalized” advice about various aspects of life, as well as an extensive personality analysis. Despite Co-star touting its use of NASA data, it is widely accepted that

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This story is from Kinfolk Issue Forty-Three

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