• No products in the basket.
cart chevron-down close-disc
  • Arts & Culture
  • Issue 43

One and a Million

Why we all fall for personalized prophecies. Words by Okechukwu Nzelu. Photograph by Luca Marianaccio.

Astrology is experiencing a resurgence, particularly among Gen Z: Co-star, an app which offers detailed and personalized forecasts, has been downloaded by 25% of women aged 18 to 25 in the US. The app requests information including the location and precise minute of the user’s birth, runs it through an algorithm and produces “hyper-personalized” advice about various aspects of life, as well as an extensive personality analysis. Despite Co-star touting its use of NASA data, it is widely accepted that


This story is from Kinfolk Issue Forty-Three

Buy Now

This story appears in a print issue of Kinfolk. You’re welcome to read this story for free or subscribe to enjoy unlimited access.


Kinfolk.com uses cookies to personalize and deliver appropriate content, analyze website traffic and display advertising. Visit our cookie policy to learn more. By clicking "Accept" you agree to our terms and may continue to use Kinfolk.com.