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  • Arts & Culture
  • Issue 34

One Step Forward

How challenging design can change habits.
Words by Pip Usher. Photograph by Ingrid Fetell Lee.

When British researchers adorned a flight of stairs in a shopping mall with the instruction “Take the Stairs, ” it turned out that shoppers actually did. Over the course of three weeks, the number of people who chose to take the stairs increased by 190%, despite an escalator nearby. What gives? On a rational level, we know that exercise is beneficial. But our decision-making tends to be a chaotic process guided by intuition, unconscious bias and time pressures. On top


This story is from Kinfolk Issue Thirty-Four

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