When British researchers adorned a flight of stairs in a shopping mall with the instruction “Take the Stairs, ” it turned out that shoppers actually did. Over the course of three weeks, the number of people who chose to take the stairs increased by 190%, despite an escalator nearby. What gives? On a rational level, we know that exercise is beneficial. But our decision-making tends to be a chaotic process guided by intuition, unconscious bias and time pressures. On top This story is from Kinfolk Issue Thirty-Four Buy Now Related Stories Arts & Culture Issue 50 Close Knit Close Knit: Meet the weavers keeping traditional Egyptian tapestrymaking alive. Arts & Culture Issue 50 The Old Gays Inside a Californian TikTok “content house” of a very different stripe. Arts & Culture Issue 50 New Roots The Palestinian art and agriculture collective sowing seeds of community. Arts & Culture Issue 50 Angela Trimbur An all-out tour de force. Arts & Culture Issue 50 Peace & Quiet In the UK, a centuries-old Quaker meeting house encourages quiet reflection. Arts & Culture Issue 50 Free Wheelers On the road with London’s Velociposse Cycling Club.