When British researchers adorned a flight of stairs in a shopping mall with the instruction “Take the Stairs, ” it turned out that shoppers actually did. Over the course of three weeks, the number of people who chose to take the stairs increased by 190%, despite an escalator nearby. What gives? On a rational level, we know that exercise is beneficial. But our decision-making tends to be a chaotic process guided by intuition, unconscious bias and time pressures. On top This story is from Kinfolk Issue Thirty-Four Buy Now Related Stories Arts & Culture Issue 45 Yoga with Adriene The internet’s best friend is—finally—finding her own flow. Arts & Culture Garden Issue 45 Piet Oudolf The Dutch designer bringing life—and death—to traditional gardens. Arts & Culture Issue 45 Thomas MacDonell The conservationist transforming the Highlands. Arts & Culture Design Issue 45 The New Craftsmen From the Outer Hebrides to central London, Catherine Lock is celebrating the crafts heritage of Great Britain. Arts & Culture Music Issue 45 Gerard & Kelly On dance, domesticity and the giants of modernism. Arts & Culture Issue 45 Hang in There How to make the best of a bad job.