We all perceive colors slightly differently—what one person might think is red, for example, appears orange to someone else. Color association, however, is widely shared within a society: A red road sign conveys a warning, regardless of how you see the color red. In fashion, this instinctive response to color has become an integral part of a brand’s aesthetic considerations. Each season, new collections are presented at runway shows that appear to articulate a designer’s singular creative vision. Behind the scenes in the fashion world, however, color is a science rather than an art. It’s a phenomenon that Andy, the fledgling personal assistant played by Anne Hathaway in The Devil Wears Prada, discovers the hard way. Her apparently innocuous blue sweater actually This story is from Kinfolk Issue Forty-Three Buy Now Related Stories Arts & Culture Issue 50 Top Tip Christopher John Rogers on mastering vibrant colors at home. Arts & Culture Issue 29 Malene Bach The Danish artist discusses how to use color intelligently at home. Arts & Culture Issue 50 Close Knit Close Knit: Meet the weavers keeping traditional Egyptian tapestrymaking alive. Arts & Culture Issue 50 The Old Gays Inside a Californian TikTok “content house” of a very different stripe. Arts & Culture Issue 50 New Roots The Palestinian art and agriculture collective sowing seeds of community. Arts & Culture Issue 50 Angela Trimbur An all-out tour de force.