The first East Coast brick-and-mortar store for Californian bedding and bath linen label Parachute Home is designed to echo a curated residence. The uncluttered 2000-square-foot store carries its signature cotton bedding, bathroom essentials and home accessories in a range of muted, earthy colors. The New York store is designed so as to feel like a local home, with a range of achromatic furniture and fixtures from various New York designers, including woodwork from Brooklyn-based studio Rooted Design and Build, and clothing racks from Iron Oaks. Parachute Home 129 Grand Street New York NY 10013 USA TwitterFacebookPinterest Related Stories Design Issue 19 David Rager David Rager, co-founder of design firm Weekends, shares his tale of LA and Paris and how he makes time for life’s little distractions. Design Issue 19 A Day in the Life: Frida Escobedo With her own firm and scores of global projects in her inventive portfolio, this architect is transforming Mexico City, one artful building at a time. Design Issue 19 In Anxious Anticipation The effects of adrenaline are positively pulse-pounding, but the physical whoosh we feel in our bodies actually starts in our brains. Design Issue 18 Happiness by Design Think more like designers: The strategies employed to create a perfectly proportioned bookshelf can also be used to enhance our personal well-being. Design Issue 18 Sense in Symmetry From radial swirls to mirror images, the natural world often shows that there’s beauty in balance. Design Issue 18 The Nature of Desirability The head of Harvard’s Desirability Lab examines what consumers like and why so designers can create products that hit the sweet spot.