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  • Arts & Culture
  • Issue 35

Precede Your Reputation

How to change a public perception.
Words by Ben Shattuck. Photograph by Aaron Tilley. Styling by Sandy Suffield.

A reputation is an identity that can seem like a fair assessment because it’s formed by consensus—an overall agreement on your qualities, decided by your community. It’s a democratic perception; you are reliable, or always late, honest, sweet, quick to judge, gossipy or trustworthy. Monarchs’ reputations—for brutality or fairness, say—were sometimes carried over to their nicknames: Bloody Mary, Ivan the Terrible, William the Conqueror, Richard the Lionheart, The Sun King, Ethelred the Unready. It makes you wonder what your title


This story is from Kinfolk Issue Thirty-Five

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