When Instagram made its augmented reality software available to the public in August 2019, the platform was quickly flooded with novel, user-generated effects that alter your appearance and surroundings. Suddenly, it seemed, anyone with the time and inclination could create a filter that made it appear as if you were wearing comically large glasses or had sprouted dog’s ears. But the technology quickly caught the attention of contemporary artists too. Filters were developed to be a fun way to engage with followers, but many artists have been drawn by the ability to play with a sense of self and subvert the pressures to conform on social media. In the surreal Dream Machine effect by Mitsuko Ono, for example, a carousel of colorful figures, all wearing your face, spins slowly around your head. Adrian Steckeweh’s effects erase the self entirely, creating the impression that your face is melting or dissolving This story is from Kinfolk Issue Forty-Two Buy Now Related Stories Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium. Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables. Arts & Culture Design Issue 51 How to Make a Chair And do it on a tiny budget. Arts & Culture Issue 51 Odd Jobs The comedian with strong opinions about your home décor. Arts & Culture Issue 51 Tall Order The hidden depths of height. Arts & Culture Films Issue 51 Vicky Krieps An interview with the actor.