When Instagram made its augmented reality software available to the public in August 2019, the platform was quickly flooded with novel, user-generated effects that alter your appearance and surroundings. Suddenly, it seemed, anyone with the time and inclination could create a filter that made it appear as if you were wearing comically large glasses or had sprouted dog’s ears. But the technology quickly caught the attention of contemporary artists too. Filters were developed to be a fun way to engage with followers, but many artists have been drawn by the ability to play with a sense of self and subvert the pressures to conform on social media. In the surreal Dream Machine effect by Mitsuko Ono, for example, a carousel of colorful figures, all wearing your face, spins slowly around your head. Adrian Steckeweh’s effects erase the self entirely, creating the impression that your face is melting or dissolving This story is from Kinfolk Issue Forty-Two Buy Now Related Stories Arts & Culture Issue 42 Anna Wiener Anna Wiener was on the path to Silicon Valley success. Then she pivoted. Allyssia Alleyne charts the making of a tech-skeptic. Arts & Culture Issue 42 Influencers Anonymous Instagram content creators answer a short survey about the influencer industry. Arts & Culture Issue 42 Crazy Busy There’s no rest for the aspirational. Arts & Culture Issue 42 The Goal Keepers Not your therapist, not your friend: What accounts for the remarkable rise of the life coach? Arts & Culture Issue 42 Torrey Peters The Detransition, Baby author is living her best life. Arts & Culture Issue 42 Trash Talk On wish-cycling and wishful thinking.