When Instagram made its augmented reality software available to the public in August 2019, the platform was quickly flooded with novel, user-generated effects that alter your appearance and surroundings. Suddenly, it seemed, anyone with the time and inclination could create a filter that made it appear as if you were wearing comically large glasses or had sprouted dog’s ears. But the technology quickly caught the attention of contemporary artists too. Filters were developed to be a fun way to engage with followers, but many artists have been drawn by the ability to play with a sense of self and subvert the pressures to conform on social media. In the surreal Dream Machine effect by Mitsuko Ono, for example, a carousel of colorful figures, all wearing your face, spins slowly around your head. Adrian Steckeweh’s effects erase the self entirely, creating the impression that your face is melting or dissolving This story is from Kinfolk Issue Forty-Two Buy Now Related Stories Arts & Culture Issue 49 Karin Mamma Andersson Inside the moody, mysterious world of Sweden’s preeminent painter. Arts & Culture Issue 49 Jenny Odell The acclaimed author in search of lost time. Arts & Culture Issue 49 Amalie Smith The Danish arts writer finding clarity between the lines. Arts & Culture Issue 49 Ryan Heffington Meet the man bringing choreography, community and queer joy to the desert. Arts & Culture Issue 49 Nell Wulfhart Advice from a decision coach. Arts & Culture Fashion Issue 49 A World of Difference A fun lesson in cultural faux pas.
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