“A good eight hours” is our gold standard. You should fall asleep quickly and wake up promptly when your alarm sounds. If you can’t sleep, experiment with the thousands of tips circulating online: an herbal balm, a bath, drinking cherry juice, rubbing your tummy as you try to drift off. If nothing works, medicate. Sleep is too precious to leave to chance. Would it be wrong to call it something of an obsession? In the same way that we now value our beer craft-brewed and our vegetables locally sourced, sleep—the most effortless of all human needs—has become a bespoke commodity, heavy with rules and anxieties. Harried city slickers pay to snooze in nap pods on their lunch breaks, phones can sync with beds to help us analyze every restless night. Globally, the sleep aid market is projected to reach $80 billion This story is from Kinfolk Issue Twenty-Three Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story. Arts & Culture Issue 19 Like Clockwork In this new column about time, we learn how slipping off our watches makes us feel like deadline-damning renegades. Arts & Culture Music Issue 19 On a Grander Scale Malaysian singer-songwriter Yuna now may live on the opposite side of the globe, but she’s determined to evolve while staying true to her roots. Arts & Culture Issue 19 Neighborhood: Fire Stations The firefighting profession has evolved over time from Ancient Rome’s rudimentary bucket brigades to today’s sleek life-saving departments.