“A good eight hours” is our gold standard. You should fall asleep quickly and wake up promptly when your alarm sounds. If you can’t sleep, experiment with the thousands of tips circulating online: an herbal balm, a bath, drinking cherry juice, rubbing your tummy as you try to drift off. If nothing works, medicate. Sleep is too precious to leave to chance. Would it be wrong to call it something of an obsession? In the same way that we now value our beer craft-brewed and our vegetables locally sourced, sleep—the most effortless of all human needs—has become a bespoke commodity, heavy with rules and anxieties. Harried city slickers pay to snooze in nap pods on their lunch breaks, phones can sync with beds to help us analyze every restless night. Globally, the sleep aid market is projected to reach $80 billion This story is from Kinfolk Issue Twenty-Three Buy Now Related Stories Arts & Culture Issue 39 Parental Control Teenagers are now discovering the digital footprint created for them by their parents. Tom Faber considers the dos and don’ts of “sharenting.” Arts & Culture Issue 39 Who’s Laughing Now? Stephanie d’Arc Taylor charts the decline of the late-night comedy format and considers the alternatives. Arts & Culture Issue 36 Known Unknowns How to make no news good news. Arts & Culture Issue 27 Jamieson Webster A conversation with a New York psychoanalyst. Arts & Culture Issue 24 Total Recall Memory is selective, so why is minutiae so important? Arts & Culture Issue 24 Code of Silence Don’t suffer in silence. Own it.