Once more unto the breach! A pep talk, if done well, can inspire an army into battle. Go get ’em also works in less dramatic circumstances. Research by Professor Tiffanye Vargas at California State University shows that, across sports, coaches’ pre-game speeches matter: 90% of players enjoy listening, and 65% say pep talks affect the way they play. Business leaders, too, have focused on how to best motivate their employees. According to research by husband-and-wife team Jacqueline and Milton Mayfield, a good pep talk includes clear directions, empathetic language and an explanation of why a task is important to you and the wider community. Depending on the audience, the weighting of each element can vary. For example, if you’re encouraging a friend, you might not need to establish empathy as much as you would if you were rallying strangers. And when you’re the person who needs some motivation, writer This story is from Kinfolk Issue Forty Buy Now Related Stories Arts & Culture Issue 49 Karin Mamma Andersson Inside the moody, mysterious world of Sweden’s preeminent painter. Arts & Culture Issue 49 Jenny Odell The acclaimed author in search of lost time. Arts & Culture Issue 49 Amalie Smith The Danish arts writer finding clarity between the lines. Arts & Culture Issue 49 Ryan Heffington Meet the man bringing choreography, community and queer joy to the desert. Arts & Culture Issue 49 Nell Wulfhart Advice from a decision coach. Arts & Culture Fashion Issue 49 A World of Difference A fun lesson in cultural faux pas.