Once more unto the breach! A pep talk, if done well, can inspire an army into battle. Go get ’em also works in less dramatic circumstances. Research by Professor Tiffanye Vargas at California State University shows that, across sports, coaches’ pre-game speeches matter: 90% of players enjoy listening, and 65% say pep talks affect the way they play. Business leaders, too, have focused on how to best motivate their employees. According to research by husband-and-wife team Jacqueline and Milton Mayfield, a good pep talk includes clear directions, empathetic language and an explanation of why a task is important to you and the wider community. Depending on the audience, the weighting of each element can vary. For example, if you’re encouraging a friend, you might not need to establish empathy as much as you would if you were rallying strangers. And when you’re the person who needs some motivation, writer This story is from Kinfolk Issue Forty Buy Now Related Stories Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium. Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables. Arts & Culture Design Issue 51 How to Make a Chair And do it on a tiny budget. Arts & Culture Issue 51 Odd Jobs The comedian with strong opinions about your home décor. Arts & Culture Issue 51 Tall Order The hidden depths of height. Arts & Culture Films Issue 51 Vicky Krieps An interview with the actor.