To cash in on their fame and influence, celebrities can now set their sights a little higher than the usual endorsement deals. The last few years have seen a growing number of would-be brand ambassadors announced with a grandiose title that suggests new levels of authority, that of “creative director.” Brands have been adding celebrities to the creative payroll since at least 2009, when Lindsay Lohan began her disastrous and short-lived stint as “artistic advisor” to the French fashion house of Ungaro. But in 2021, the promotions really piled up: British Love Island contestant Molly-Mae Hague parlayed a string of successful collaborations into a creative directorship at PrettyLittleThing; Kendall Jenner took on the role at luxury e-commerce site FWRD; Cardi B joined Playboy as its first creative director in This story is from Kinfolk Issue Forty-Four Buy Now Related Stories Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium. Arts & Culture Food Issue 51 Imogen Kwok The artist takes food styling quite literally, creating accessories out of fruits and vegetables. Arts & Culture Design Issue 51 How to Make a Chair And do it on a tiny budget. Arts & Culture Issue 51 Odd Jobs The comedian with strong opinions about your home décor. Arts & Culture Issue 51 Tall Order The hidden depths of height. Arts & Culture Films Issue 51 Vicky Krieps An interview with the actor.