To cash in on their fame and influence, celebrities can now set their sights a little higher than the usual endorsement deals. The last few years have seen a growing number of would-be brand ambassadors announced with a grandiose title that suggests new levels of authority, that of “creative director.” Brands have been adding celebrities to the creative payroll since at least 2009, when Lindsay Lohan began her disastrous and short-lived stint as “artistic advisor” to the French fashion house of Ungaro. But in 2021, the promotions really piled up: British Love Island contestant Molly-Mae Hague parlayed a string of successful collaborations into a creative directorship at PrettyLittleThing; Kendall Jenner took on the role at luxury e-commerce site FWRD; Cardi B joined Playboy as its first creative director in This story is from Kinfolk Issue Forty-Four Buy Now Related Stories Arts & Culture Issue 44 Hannah Traore The art world's next big thing is a gallerist. Arts & Culture Issue 44 The False Mirror Compositions inspired by the iconic clouds—and surrealist sensibilities—of René Magritte. Arts & Culture Issue 44 Boaz Nechemia Meet Jerusalem’s favorite weatherman. Arts & Culture Issue 44 Fredi Otto One scientist's mission to prove the link between extreme weather and climate change. Arts & Culture Issue 44 Ghostlore Four questions about supernatural studies. Arts & Culture Issue 44 Word: Anecdata Fact, meet fiction.
Arts & Culture Issue 44 The False Mirror Compositions inspired by the iconic clouds—and surrealist sensibilities—of René Magritte.
Arts & Culture Issue 44 Fredi Otto One scientist's mission to prove the link between extreme weather and climate change.
