To cash in on their fame and influence, celebrities can now set their sights a little higher than the usual endorsement deals. The last few years have seen a growing number of would-be brand ambassadors announced with a grandiose title that suggests new levels of authority, that of “creative director.” Brands have been adding celebrities to the creative payroll since at least 2009, when Lindsay Lohan began her disastrous and short-lived stint as “artistic advisor” to the French fashion house of Ungaro. But in 2021, the promotions really piled up: British Love Island contestant Molly-Mae Hague parlayed a string of successful collaborations into a creative directorship at PrettyLittleThing; Kendall Jenner took on the role at luxury e-commerce site FWRD; Cardi B joined Playboy as its first creative director in This story is from Kinfolk Issue Forty-Four Buy Now Related Stories Arts & Culture City Guide The Standard, High Line Setting a high standard in the Lower West Side. Arts & Culture Food Issue 46 At Work With: Deb Perelman The little blog that could: An interview with Smitten Kitchen’s unflappable founder. Arts & Culture Issue 46 Word: Wintering When to withdraw from the world. Arts & Culture Issue 46 Brock Colyar An interview with a professional partygoer. Arts & Culture Issue 46 Studio Visit: Yoko Kubrick In the studio with a sculptor of monuments and mythologies. Arts & Culture Issue 46 Community Inc. Can a brand be friends with its fans?
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Arts & Culture Issue 46 Studio Visit: Yoko Kubrick In the studio with a sculptor of monuments and mythologies.
