• No products in the basket.
cart chevron-down close-disc
:
  • Arts & Culture
  • Issue 43

Study:
TRICKS OF THE MIND

The cognitive processing errors that shape us all.
Words by George Upton. Photography by Aaron Tilley. Set Design by Sandy Suffield.

The cognitive processing errors that shape us all.
Words by George Upton. Photography by Aaron Tilley. Set Design by Sandy Suffield.

I: ANCHORING

The saying “it’s never too late to make a first impression” is not strictly true, at least when we come to making decisions. Psychologists have found that we place a greater emphasis on the first piece of information we receive than on what we come to learn later. These “anchors” have such a significant influence on our ability to make judgments that even experienced and knowledgeable people can be swayed by this effect.

In a 2006 German study, a group of judges were asked to try a hypothetical case, but only after the prosecutor had asked for a particular length of sentence. Even though they knew the prosecutor’s demands were arbitrary, the judges that had been given a higher anchor handed out longer sentences on average than those with lower anchors. No one is quite sure why anchoring is so pervasive but the theories put forward all relate to the way we

K43_Cover

This story is from Kinfolk Issue Forty-Three

Buy Now

This story appears in a print issue of Kinfolk. You’re welcome to read this story for free or subscribe to enjoy unlimited access.

Subscribe

Kinfolk.com uses cookies to personalize and deliver appropriate content, analyze website traffic and display advertising. Visit our cookie policy to learn more. By clicking "Accept" you agree to our terms and may continue to use Kinfolk.com.