When it comes to celestial phenomena, clouds have a reputation for being the surly, temperamental cousin no one wants to sit near at Christmas. We rarely notice them, but if we do, it’s usually just because they’re causing trouble. As both a Londoner and the founder of the Cloud Appreciation Society, Gavin Pretor-Pinney knows this better than most. Over the past decade, Gavin’s mission to rebrand clouds has led to three best-selling books, a BBC program, a This story is from Kinfolk Issue Sixteen Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story. Arts & Culture Issue 19 Like Clockwork In this new column about time, we learn how slipping off our watches makes us feel like deadline-damning renegades.