When it comes to celestial phenomena, clouds have a reputation for being the surly, temperamental cousin no one wants to sit near at Christmas. We rarely notice them, but if we do, it’s usually just because they’re causing trouble. As both a Londoner and the founder of the Cloud Appreciation Society, Gavin Pretor-Pinney knows this better than most. Over the past decade, Gavin’s mission to rebrand clouds has led to three best-selling books, a BBC program, a This story is from Kinfolk Issue Sixteen Buy Now Related Stories Arts & Culture Garden Issue 37 Ron Finley An exclusive excerpt from our forthcoming book, The Kinfolk Garden. Arts & Culture Issue 37 Rendered Impossible Those who can only dream of the great outdoors may as well have some fun while doing it. Arts & Culture Issue 37 Wild Thoughts On the nature of nature writing. Arts & Culture Issue 37 Jane Goodall From her perch in the tiny Tanzanian nature reserve of Gombe, primatologist Jane Goodall changed how we understand the nature of chimpanzees—and ourse Arts & Culture Issue 37 Home Grown In conversation with a plant stylist. Arts & Culture Issue 37 The Force of Nature What do we risk losing when “natural” becomes a synonym for “good”? Ana Kinsella investigates.