Wooden items and cork cone by HAY; bottle by Menu; vase by Bolia; boxes by ferm LIVING It’s human nature to want things, but have you ever wondered why some objects or products affect you more than others? Dr. Beth Altringer, a professor at Harvard University’s Graduate School of Design, has dedicated her life’s work to that question. Her research focuses on what makes some designs more desirable than others, and she also founded the Desirability Lab, a think tank that “combines psychological research and hands-on design” to help creative innovators design products and services that This story is from Kinfolk Issue Eighteen Buy Now Related Stories Design Fashion Issue 47 Hot Desk The many faces of a multifunctional workstation. Design Inside Looking Out A rewilding of interior design in the heart of Milan. Design Issue 44 An Unmovable Feast A place setting stitched for every season. Design Partnerships Together Again The return of the small gathering, in partnership with Fritz Hansen. Design Issue 42 Light Snack A luminous celebration of gelatin. Design Interiors Issue 42 Studio Tour: Fernando Caruncho Gardens sit between the natural and the artificial. George Upton meets the man mediating between the two.