Wooden items and cork cone by HAY; bottle by Menu; vase by Bolia; boxes by ferm LIVING It’s human nature to want things, but have you ever wondered why some objects or products affect you more than others? Dr. Beth Altringer, a professor at Harvard University’s Graduate School of Design, has dedicated her life’s work to that question. Her research focuses on what makes some designs more desirable than others, and she also founded the Desirability Lab, a think tank that “combines psychological research and hands-on design” to help creative innovators design products and services that This story is from Kinfolk Issue Eighteen Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story. Arts & Culture Issue 19 Like Clockwork In this new column about time, we learn how slipping off our watches makes us feel like deadline-damning renegades.