• No products in the basket.
cart chevron-down close-disc
:

It’s human nature to want things, but have you ever wondered why some objects or products affect you more than others? Dr. Beth Altringer, a professor at Harvard University’s Graduate School of Design, has dedicated her life’s work to that question. Her research focuses on what makes some designs more desirable than others, and she also founded the Desirability Lab, a think tank that “combines psychological research and hands-on design” to help creative innovators design products and services that

k18_cover

This story is from Kinfolk Issue Eighteen

Buy Now

This story appears in a print issue of Kinfolk. You’re welcome to read this story for free or subscribe to enjoy unlimited access.

Subscribe

Kinfolk.com uses cookies to personalize and deliver appropriate content, analyze website traffic and display advertising. Visit our cookie policy to learn more. By clicking "Accept" you agree to our terms and may continue to use Kinfolk.com.