Picture this: You step into the subway, settle into a seat and begin scrolling through emails, articles and notifications on your phone. When you look up, you realize you’ve missed your stop. Essentially, the activities happening on your little screen consumed so much attention that you became oblivious to your surroundings. Experiences like this happen all the time and reveal how we can miss obvious, often important, things that are right in front of us. Perhaps the best-known example of this is an experiment by psychologists Christopher Chabris and Daniel Simons, published in 1999. Subjects were asked to watch a video in which six basketball players in white and black T-shirts passed around a ball. They were instructed to count the number of passes made by those wearing white. At one point, a woman in a gorilla suit walks through the players, faces the camera and thumps her chest before sauntering off the court. This story is from Kinfolk Issue Twenty-Seven Buy Now Related Stories Arts & Culture Issue 19 Going Incognito We all secretly wonder what mischief we’d make if invisible: When our identity is hidden, everything seems possible. Arts & Culture Issue 19 The Best Policy Sometimes we talk to each other without feeling heard. Honesty—a most intimate interaction—can be just as thrilling as its more devious inverse. Arts & Culture Issue 19 A Sense of Suspense With unhinged imaginations and mountains of cliff-hangers, the filmmakers behind the sci-fi podcast Limetown have all the makings of a scary story. Arts & Culture Issue 19 Like Clockwork In this new column about time, we learn how slipping off our watches makes us feel like deadline-damning renegades. Arts & Culture Music Issue 19 On a Grander Scale Malaysian singer-songwriter Yuna now may live on the opposite side of the globe, but she’s determined to evolve while staying true to her roots. Arts & Culture Issue 19 Neighborhood: Fire Stations The firefighting profession has evolved over time from Ancient Rome’s rudimentary bucket brigades to today’s sleek life-saving departments.