We are truly living in the wellness age. Everything from what we eat and how we sleep to the way we fold our clothes has been rebranded as an opportunity to practice self-care. The wellness industry, estimated to be worth $1.5 trillion, or the GDP of Brazil, will sell you everything you need to live well. Yet washing clothes—a task so central to domestic life—stubbornly remains a chore. How has it resisted wellnessification? Perhaps it’s just because it’s so unpopular—doing the laundry consistently ranks in surveys as people’s least favorite household task. Or else it’s because the wellness hive mind has failed to market such decidedly unglamorous tasks as sorting lights from darks or hanging out damp washing as being a vital part of your personal care regime. This story is from Kinfolk Issue Forty-One Buy Now Related Stories Arts & Culture Fashion Issue 47 A Picture of Health Xiaopeng Yuan photographs the world’s weirdest wellness cures. Arts & Culture Issue 47 TOO MUCH OF A GOOD THING Why does the quest for well-being so often go wrong? Arts & Culture Issue 33 Pop Drip Splash The ritual of getting clean can get very messy. Arts & Culture Issue 29 The Evolution of Self-Care How did the conversation about self-care shift from society's radical margins into the indulgences of an individualized mainstream? Arts & Culture Issue 28 At Work With: Sherin Khankan Alia Gilbert talks to Sherin Khankan—leader of Copenhagen’s first all-women mosque. Arts & Culture Issue 51 Emily Gernild The Danish painter breathing new life into an old medium.
Arts & Culture Fashion Issue 47 A Picture of Health Xiaopeng Yuan photographs the world’s weirdest wellness cures.
Arts & Culture Issue 47 TOO MUCH OF A GOOD THING Why does the quest for well-being so often go wrong?
Arts & Culture Issue 29 The Evolution of Self-Care How did the conversation about self-care shift from society's radical margins into the indulgences of an individualized mainstream?
Arts & Culture Issue 28 At Work With: Sherin Khankan Alia Gilbert talks to Sherin Khankan—leader of Copenhagen’s first all-women mosque.
