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  • Arts & Culture
  • Issue 43


The fascinating history of the flat lay. Words by Sala Elise Patterson. Photograph by Kristen Meyer.

Etymology: In 1987, in the quiet after-hours at Frank Gehry’s furniture shop, a janitor named Andrew Kromelow invented what has become one of the most ubiquitous aesthetics on Instagram today. As Kromelow cleaned Gehry’s shop, he would gather stray tools and experiment with arranging them in a grid-like pattern. He called the practice “knolling, ” after the hard angles of Knoll furniture, a popular brand that Gehry was designing for at the time. Today, knolling more often refers to the


This story is from Kinfolk Issue Forty-Three

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