Mishler’s trajectory could have gone in a very different direction—she could have the branded videos and sponsored Instagram posts for protein powders that are standard in influencer culture. Instead, there’s still a distinctly lo-fi element to both her videos and her social media. You do get the sense that a good friend is talking to you, not one of the most popular yoga teachers in the world. And it never feels like she’s selling anything; yes, she wears clothing by her one of her partners, Adidas, in her videos, but her Instagram ads for the brand feel distinctly unpretentious.
Mishler says that while she “shied away from” being an influencer, she’s now getting more focused on other business avenues. “I used to never talk about the business because I didn’t want people to think about that or focus on that,” she says. “But it seems dishonest to not name that.” For many years, Mishler says, she and Sharpe “both felt like we didn’t want to market anything to anyone. We are creative people and we wanted to create a place where we could own everything and be in control of everything.”
“I used to never talk about the
business . . . I didn’t want people
to focus on that, but it seems
dishonest to not name it.”
The Find What Feels Good app had been active since 2015, but it was the pandemic that “gave me permission to go ahead and sell this thing.” She saw new fitness apps launching practically every day and star instructors moving their classes online. “I just felt like, You know what? I think it’s finally time to show people that we have this thing.” The app is now growing, with classes in curvy yoga, kid yoga and meditation, and even green smoothie recipes. “My dream is that the Find What Feels Good platform really becomes like a Sesame Street for all kinds of teachers to come and share their work—a really diverse, fun, loving, creative mix of good leaders and good followers for the community to count on,” she says.
Still, ultimately, she’s trying to get back to herself, to figure out who Adriene-qua-Adriene is, and whether the path she’s chosen is sustainable. She’s been spending more time in Mexico City—her mother is Mexican—and has scaled back the number of videos she does.3 “My partner asked me earlier this year what I like to do for fun. And I was like, What? It was a sweet conversation, but I think he was pointing out that I’m stuck in this, like, accomplishment-driven mode, even with the fun things.” Mishler is contemplative for a moment, considering the possibility of a life not dominated by her practice. But even when she’s thinking about this life beyond yoga, it somehow always circles back around to work. “Maybe bringing in more of that sense of play to nourish me will show up in the work,” she concludes. “We’ll see. We’ll see!”