At Work With: Ashley Merrill

Can the right pajamas solve our sleep deficit? We meet the founder of Lunya, who’s on a mission to make sleepwear better—and more beautiful.

Ashley Merrill has always considered herself to possess an aptitude for creating calm spaces and curating beautiful things. But one evening before bed, clad in her usual ensemble of an old fraternity shirt and boxer briefs (both belonging to her husband), she realized it might be time to train that creative energy on her evening routine. The result was Lunya—a modern sleepwear brand that launched in 2014. With an eye to offering sleepwear beyond traditional pajama sets and impractical lingerie, Merrill sought to create timeless, flattering designs in comfortable fabrics that would enable her to both relax at home and still look put-together. As she points out, “Every single person sleeps.” Merrill, it seems, now does so with style.

As an entrepreneur, it must be particularly impo...

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