Algorithms: The Ultimate InfluencerOn the hidden forces that shape your taste.

Algorithms: The Ultimate InfluencerOn the hidden forces that shape your taste.

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Taste has never existed in a vacuum. The things you like are influenced by the community around you, the people you admire from afar and the media you consume—Kinfolk, for example. But increasingly, taste is also affected by non-sentient influencers—through computer calculations that prod us toward the things we may also “like.” In the age of algorithms, Kinfolk explores one question that a Google search struggles to answer: can our taste ever be truly our own?

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