In partnership with Bang & Olufsen, we meet the Shanghai-based designers fuelled by ’90s nostalgia and anime soundtracks.

For Liushu Lei and Yutong Jiang, a friendship forged while at a high school in Shanghai has gone the distance. After studying fashion together in London and working for international brands, the duo moved home andlaunched ShuShu/Tong—a name that combines Lei and Jian’s respective nicknames. Now in its fourth year, the ready-to-wear label designs clothes that are both contemporary and steeped in nostalgia for a ’90s notion of girlhood. The young duo, who say that “life and work have long been one,” view each collection like flipping through a college year book; a snap-shot montage of playful, feminine styles.

Where do you draw inspiration for your collections?
Lei: Whenever we start to prepare for a brand new collection, we’ll always think about whether there are any ele...

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