Suzie de Rohan WillnerThe Toast CEO on slowness as a solution.

Suzie de Rohan WillnerThe Toast CEO on slowness as a solution.

  • Words Bella Gladman
  • Photograph Cecilie Jegsen

Toast first launched in 1997 as a mail-order pajama company operating out of a barn in Wales. Its accompanying vision of a simpler yet richer life struck such a chord that, over two decades later, it’s grown into a global business. Toast’s palette of natural textures, organic colors and graceful lines (applied to a product list that has expanded into women’s clothing, loungewear and homeware) have won the sort of committed fans who treasure archive pieces as much as the latest collection. This year, Toast is launching New Makers—an initiative through which the team will deploy their creative and commercial expertise in the service of five emerging designers. Here, Suzie de Rohan Willner, who joined as CEO in 2015, explains the importance of nurturing talent and extending a “sl...

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