Since opening in 2000, Boon the Shop has established itself as South Korea’s foremost stockist of international designer brands. Located in a futuristic, clean-lined complex designed by Peter Marino, the vast retail space houses a broad range of lifestyle brands distributed throughout the store’s themed sections. Beyond ready-to-wear staples and accessories from internationally recognized designers, the store promotes local labels such as Kiok and Kye, as well as stocking Boon the Shop’s in-house line. Boon the Shop 21 Apgujeong-ro 60 Gil Gangnam-gu Seoul South Korea TwitterFacebookPinterest Related Stories Fashion Issue 50 Capsule Wardrobes “At its most noble, it should make every purchase a special occasion.” Fashion Issue 50 What Are You Working On? David Koma’s current workload. Fashion Issue 50 Received Wisdom Marimekko’s creative director, Rebekka Bay, on leadership and finding the right work-life balance. Fashion Issue 49 Urban Doom A saturnine mélange of subversive styles. Fashion Films Issue 47 Farida Khelfa France’s fashion muse. Fashion Issue 47 Between Us The world looks brighter among old friends.