13 Bonaparte

Prize-winning photographer Allyssa Heuze on her collaboration with 13 Bonaparte.

Within the space of one week, emerging photographer Allyssa Heuze won the prestigious Wallpaper Prize at Hyères Festival in France and launched a new series in collaboration with Parisian label 13 Bonaparte. Here, she muses on her approach (don’t shoot straight) and offers advice to other young photographers.

Tell me about the narrative behind your new series for 13 Bonaparte.
13 Bonaparte really likes to collaborate with young photographers for its Le Denim campaigns. They gave me carte blanche, so I could really do what I wanted and try to balance our two different universes. I recreated an empty apartment because any new collection is also kind of a new beginning. I’m always looking to play with what is usually considered mundane. So, the set is very minimal—just a carpet ...

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