Ann Ringstrand

On the scents of Scandinavia.

Ann Ringstrand spent over two decades working in fashion, as co-founder of the ready-to-wear label Hope. When the fast pace started to exhaust rather than excite, she decided to quit the industry for good. Her love of designing wasn’t as easy to leave behind, however. Ringstrand coupled a newfound devotion to mindfulness with a distinctly Scandinavian aesthetic to launch her own collection of ceramics, fragrances, jewelry and studio wear. She shares her experience creating Ann Ringstrand.

Why did you make the transition from fashion design to ceramics and fragrances?
Designing is my passion. I’ve always told my two children that my fashion brand was my third baby. But a few years ago, we showed at Paris Fashion Week. Everything was like a dream and, still, something was missing. I r...

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