At Work With: Dr. Bronner’s Magic Soaps
- Words Robert Ito
- Photos Luke Lovell
One soap, 18 uses and endless philosophic ramblings—a look inside the eccentric, psychedelic world of the iconic all-in-one cleaner.
Emanuel Bronner, the founder of Dr. Bronner’s Magic Soaps, hailed from a long line of German Jewish soap makers. The family business stretched back to 1858 and it was a tradition Bronner carried forward. He was good at soapmaking—according to family lore, his soaps were stocked on zeppelins—but he wanted to forge his own path and so, in 1929, when he was just 21 years old, he left for the US.
