Logic Design: Jason BeckleyWe speak with Jason Beckley on how working for big brands has fine-tuned his eye for products.

Logic Design: Jason BeckleyWe speak with Jason Beckley on how working for big brands has fine-tuned his eye for products.

Design

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"Creativity isn’t a license to reimagine; it is a license to do right."

Were you brought up with design?

Neither of my parents worked in anything remotely related to design or fashion. I originally wanted to be a farmer. Then I realized it wasn’t for me; I wanted to travel and explore the world instead.

Is honesty an important aspect of creativity?

I have a strange perception of creativity. I want my work to be logical, to make people say “Yes, of course,” rather than “Wow,”. I think people at times justify their actions and work by merely proclaiming: “I’m a creative.” Work has to be receptive to the audience and right for the brand. Creativity isn’t a license to reimagine; it’s a license to do right. You have to keep yourself in check. Being both the pad and the pen carries great responsibility with it.

So how do you go about determining ho...

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